OUR STORY

An expression of the soul and not the body

While working in the heart of London, I often struggled to express my identity through my style at work and at social functions. I had a simple requirement, I wanted to find fully covered western pieces. I would spend hours and hours scrounging the web trying to find pieces with no slits or cuts. I often resorted to wearing full sleeves shirts underneath dresses in the midst of July! 

While there are many modest brands available now, most of them focus on abaya style looks. I want to expand beyond this and create pieces that are a modest version of western silhouettes. This is why I decided to launch Donne Feroci. It means fierce women in italian and is a homage to all the modest women across the globe!